For the bus wrap, movement and hierarchy in color were two key goal that I wanted to accomplish. The bars did just that (as explained later on). I decided to choose the type logo instead of the sears tower for the bus wrap because I wanted to give the drivers the message right away. I also decided to choose an almost full desaturation for the background because it gives off a classic moment, yet there is something vibrant about it. Thus the abstract bars are a release of liveliness of color.
I really wanted to utilize my gradation theme with the billboard. This time, I used the gradation for the image so that the focus is more on the runner instead of the speed shapes. I was lucky to find this kick ass photo of the runner, it has the perfect lighting and hint of color that I wanted. I also used this image to my benefit by allowing me to use my single colored Olympic logo. With the speed shapes, I still wanted to have some of the gradation theme, so I actually went with a color change pattern, yellow and red on top, and green and blue on bottom. It helps keep the focal point on the head.
