Good
Cérémonie Teas by Danny Goldberg
This packaging uses a basic cube die cut like many products but its graphics, color and super cleanliness is what caught my eye. The ink used on this packaging reminds me of Apple's packaging because of the slight matte finish and simple one color text. The icons are in bright rock colors which direct your attention to it right away. What I like most about this packaging is that it uses an Art Nouveau motif in the circles to represent the tea leaves.
Emeyu Tea
This packaging is very well designed because it has a multifunctional use or containment you can say. You can
place the single tea bag packaging flat on one side or you turn the entire packaging on another side and use it as a book
shelf format. It has a second life. I also thought the matte finished tea bag was a great choice because it continued the
calming tone of the packaging. The graphics are also very clean and simple.
Teet Milk by Ashley Linnenbank
I thought that this packaging was the most creative. It took the concept of a cow's utters, where milk is extraceted
from, and used it for its packaging as bottles. The packaging that holds the bottle is very simple, but environmental
at the same time by using cardboard. What I really like the contrast between the box and the bottles. The box is very
geometric while the bottles are very organic. The colors also play a part too. I love how the bottles are bright and
catches your attention.
Bad
Happy B.B.Q Chicken Set
This packaging is way too busy. When I first looked at it, I could not tell that there was chicken in it. The
packaging clearly wants to hide what ever it is selling. The graphics do not help either. The snowflakes on the box are
bigger than the chicken image. It should have been the other way around.
Chicken of the Sea Salmon Cups
First of all, this packaging reminds me of pudding. But when I look at the labeling, it says Salmon Cups. The
combination of these two concepts was not, at all, a good idea. I also thought the color choices were better suited
for wine or something warm. Chicken of the Sea should have stayed with their can packaging for this one instead.
This packaging does not do justice to--I think it's strawberries. Even though the jar does protect the strawberries, they
look very unattractive to the customer. The logo is also too small and almost hidden on the lid. The color treatment is
also poor. Choosing the yellow and red reminds me of McDonalds and not strawberries.
I wanted to choose a very clean typeface that is clear on both screen and print. I also wanted to choose a typeface that emphasizes all the curves and circles in the letters in Chicago.
My strategy was to symbolize two aspects of Chicago that almost everyone knows-- the Sears Twin Towers and the wind. I wanted to combine these two elements into one symbol in an abstract way.
